QR Code marketing mistakes

Not having a clear call-to-action: A QR code should always have a clear and specific call-to-action, such as "scan for a discount" or "visit our website for more information." Without a clear direction for the user, they may not understand the purpose of the QR code and may not scan it.

The most common QR code marketing mistakes

Using a low-quality QR code: A poorly designed or low-quality QR code can be difficult to scan, leading to frustration for the user and a decrease in conversions.

Not testing the QR code: It's important to test the QR code before launching it to ensure it is properly functioning and redirecting users to the intended destination.

Not tracking the results: It's important to track the results of your QR code marketing campaign to see what is and isn't working. This allows you to make adjustments and improve your strategy.

Not offering value to the user: A QR code should offer value to the user, whether it be a discount, exclusive content, or useful information. Without value, users may not see the point in scanning the code.

Not including a backup option: Some users may not have a QR code reader on their device or may not be able to scan the code for other reasons. It's important to provide a backup option, such as a URL or phone number, for these users.

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